Etoile is a young and ambitious brand that was founded at the end of 2024, born from a dream to create charming, doll-like dresses for modern women who want to highlight their femininity and tenderness. The founders drew inspiration from the vibrant contrasts of Bali and Dubai—places where natural beauty, exoticism, and metropolitan luxury coexist in perfect harmony.

The creation of Etoile’s first collection took place in these remarkable destinations. In Bali, the design team found inspiration in lush landscapes, blooming gardens, and the effortless lightness of the tropical climate. This is reflected in the collection’s airy silhouettes and delicate pastel shades. In Dubai, the focus shifted to elegance, sophistication, and contemporary chic, lending the dresses a sense of refinement and urban style.

By blending the serene harmony of Bali with the dynamic luxury of Dubai, Etoile crafted a unique collection that seamlessly fits both everyday and special occasions. Etoile dresses have become a symbol of lightness, romance, and confidence, allowing every woman to feel like a true star.

The official launch of the brand in late 2024 marked the beginning of a new story in the world of fashion—where softness and doll-like charm meet modern trends and comfort. Etoile invites women to immerse themselves in a fairytale atmosphere and inspiration, creating looks filled with light, elegance, and gentle beauty.